Author : Harold F. Breimyer
Publisher : Wiley-Blackwell
Page : 228 pages
File Size : 17,42 MB
Release : 1976
Category : Business & Economics
ISBN :
Marketing in the economic system; Welfare goals in marketing; Economics of the marketing firm; Competitive structure of the market; Dimensions and structure of the marketing system for farm products in the United States; Performance of the marketing system: the role of marketing research; Governmental policies in marketing; Economics of transportation; Location of marketing enterprise and competitive structure; Marketing in economic development.