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Author : Randy Fujishin
Publisher : Rowman & Littlefield Publishers
Page : 241 pages
File Size : 15,74 MB
Release : 2008-07-29
Category : Language Arts & Disciplines
ISBN : 0742563960
This book shows how to create communication that will improve personal relationships, enhance an individual's participation and leadership in groups, develop public speaking skills, and strengthen interviewing abilities.
Author : Randy Fujishin
Publisher : Rowman & Littlefield Publishers
Page : 0 pages
File Size : 27,82 MB
Release : 2013
Category : Language Arts & Disciplines
ISBN : 9781442222502
Creating Effective Groups, Third Edition gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. This new edition features all new sections on diversity, group dynamics, online resources, and social media.
Author : Laurie Lewis
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 20,33 MB
Release : 2011-03-21
Category : Language Arts & Disciplines
ISBN : 1444340352
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Author : Alan Barker
Publisher :
Page : 0 pages
File Size : 48,4 MB
Release : 2016
Category : Business & Economics
ISBN : 9780749475758
Communicate effectively with employers, co-workers and colleagues in every business context with this practical guide full of proven tips and techniques.
Author : Andrew Abela
Publisher : John Wiley & Sons
Page : 219 pages
File Size : 21,7 MB
Release : 2008-08-20
Category : Business & Economics
ISBN : 0470378352
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
Author : Jeanne M. Persuit
Publisher : Lexington Books
Page : 199 pages
File Size : 29,99 MB
Release : 2016-09-22
Category : Language Arts & Disciplines
ISBN : 1498540031
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Author : Helio Fred Garcia
Publisher : Pearson Education
Page : 332 pages
File Size : 50,90 MB
Release : 2012
Category : Business & Economics
ISBN : 013288884X
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
Author : Alan Barker
Publisher : Kogan Page Publishers
Page : 176 pages
File Size : 15,10 MB
Release : 2011-07-03
Category : Business & Economics
ISBN : 0749463430
Meetings are important business and social activities. However, research suggests that meetings engulf as much as 60 per cent of the time we spend at work. Despite their necessity and the costs involved, many meetings are organized by individuals who have other full-time responsibilities and lack the formal training and experience to ensure their successful planning and execution. How to Manage Meetings provides much-needed guidance on how to get meetings right. Readers should be able to reap the rewards from appropriate preparation, maximizing participation, understanding group dynamics, effective chairing, and how to follow up effectively after a meeting has taken place. This fully revised second edition includes new content on electronic and virtual meetings, a new chapter on improving a group's thinking and additional guidance on how best to prepare for a meeting from the perspective of three key roles: Chair, Administrator and Participant.
Author : Lynn R. Kahle
Publisher : Psychology Press
Page : 442 pages
File Size : 25,85 MB
Release : 2006-08-15
Category : Business & Economics
ISBN : 1135606641
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Author : Sonia Virginia Moreira
Publisher : Emerald Group Publishing
Page : 177 pages
File Size : 12,46 MB
Release : 2024-02-07
Category : Social Science
ISBN : 180071601X
Sponsored by the American Sociological Association Section on Communication, Information Technologies, and Media Sociology (CITAMS), Creating Culture Through Media and Communication addresses the media and communications challenges of our time.