[PDF] Craft Beer Rebranded eBook

Author : CODO Design
Publisher :
Page : 180 pages
File Size : 17,60 MB
Release : 2020-01-31
Category :
ISBN : 9780578596587

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As of 2020, there are over 8,000 craft breweries in the United States, with thousands more slated to open over the next few years. The market has shifted and increased competition from small outfits and Big Craft alike all serving a more educated and fickle consumer base. Add to that an ever-changing sales and regulatory environment, and breweries around the country are feeling the need to update their branding not just to clean up their presentation, but to stay relevant and competitive.Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you map out a successful strategy for rebranding your brewery. Based on CODO Design's decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brand. Whether your brewery is 3 years old or 30, Craft Beer, Rebranded is your guide to attracting new audiences, selling more beer and positioning your brand for the long haul.

Author : Em Sauter
Publisher : SCB Distributors
Page : 170 pages
File Size : 23,65 MB
Release : 2020-01-19
Category : Cooking
ISBN : 1944937935

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t's a great time for America's beer drinkers. Craft beer is more popular than ever, and more breweries are cropping up every day. But you can't tell a pilsner from a bock? An IPA from a witte? Confused by whiskey-like barrel aged beers and crisp, fruity saisons? Are you thirsty, but not sure where to start? Start Here. This book will take you through the main elements that make beer what it is, from malt to hops to water, and introduce you to fantastic brews around the country that highlight the diverse styles and ingredients of the beer world. From where to find it to what glass to put it in, you'll learn everything you need to know (and then some!). Time to get drinking, and remember–Beer is for Everyone!

Author : John Holl
Publisher : Basic Books
Page : 232 pages
File Size : 17,89 MB
Release : 2018-09-04
Category : Cooking
ISBN : 0465095534

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From an award-winning journalist and beer expert, a thoughtful and witty guide to understanding and enjoying beer Right here, right now is the best time in the history of mankind to be a beer drinker. America now has more breweries than at any time since prohibition, and globally, beer culture is thriving and constantly innovating. Drinkers can order beer brewed with local yeast or infused with moondust. However, beer drinkers are also faced with uneven quality and misinformation about flavors. And the industry itself is suffering from growing pains, beset by problems such as unequal access to taps, skewed pricing, and sexism. Drawing on history, economics, and interviews with industry insiders, John Holl provides a complete guide to beer today, allowing readers to think critically about the best beverage in the world. Full of entertaining anecdotes and surprising opinions, Drink Beer, Think Beer is a must-read for beer lovers, from casual enthusiasts to die-hard hop heads.

Author : John J. Palmer
Publisher : Brewers Publications
Page : 800 pages
File Size : 18,78 MB
Release : 2017-05-23
Category : Cooking
ISBN : 1938469402

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Fully revised and expanded, How to Brew is the definitive guide to making quality beers at home. Whether you want simple, sure-fire instructions for making your first beer, or you’re a seasoned homebrewer working with all-grain batches, this book has something for you. Palmer adeptly covers the full range of brewing possibilities—accurately, clearly and simply. From ingredients and methods to recipes and equipment, this book is loaded with valuable information for any stage brewer.

Author : Ian Coutts
Publisher : Greystone Books Ltd
Page : 184 pages
File Size : 23,52 MB
Release : 2010
Category : Cooking
ISBN : 1553654676

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Brew North tells the delightful story of Canada's national beverage. Lively and informative, Brew North puts beer lovers front and centre. From cowboys quaffing India pale ale in a western saloon to modern-day beer snobs sipping pints of cask-brewed bitter and commenting on its "chocolate and cigar box bass notes," this is the story of the men--and women--who brewed, served and drank the intoxicating malted beverage. Charming illustrations reveal rustic taverns, Victorian photographs give us that era's opulent saloons, and modern colour shots help us understand the brewing process. The book also illustrates how brewers have long been conscious of marketing and advertising, creating unique bottles and ads, giveaway trays and signs.

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 30,31 MB
Release : 2011-01-25
Category : Business & Economics
ISBN : 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Author : Brian Yaeger
Publisher : Stackpole Books
Page : 418 pages
File Size : 36,49 MB
Release : 2014-12-01
Category : Cooking
ISBN : 0811712117

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This comprehensive guide covers all aspects of beer and brewing in Oregon, one of the leading states in the craft brew revolution. • Features 190 breweries and brewpubs • Each brewery profile includes beers brewed, special features, visitor information, and the author's "Pick" of the best beer to try • Includes information on up-and-coming breweries, local beer events, and more

Author : Sara Havens
Publisher : Lulu.com
Page : 179 pages
File Size : 42,85 MB
Release : 2011-10
Category : Humor
ISBN : 1105119130

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Sara Havens is The Bar Belle for LEO Weekly and writes about everything from the Louisville, Ky., nightlife and hangover cures to the latest in bars, cocktails and watered-down American swill. A personality-driven column that runs every other week in LEO, The Bar Belle was created in 2006, which is, ironically, the year Sara's mother stopped reading the paper. The Bar Belle was named Best Column (for a circulation under 50,000) at the 2011 AltWeekly Awards. This book features 100 of her best columns from 2006-2010.

Author : Josh Noel
Publisher : Chicago Review Press
Page : 280 pages
File Size : 11,76 MB
Release : 2018-06-01
Category : Business & Economics
ISBN : 1613737246

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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

Author : Brian Yaeger
Publisher : Macmillan
Page : 276 pages
File Size : 40,80 MB
Release : 2008-09-30
Category : Business & Economics
ISBN : 9780312383145

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A perfect gift for connoisseurs of the most popular drink enjoyed in American pubs, Red, White, and Brew is the ultimate beer run across the United States, during which Brian Yaeger visits fourteen breweries of various sizes and talks to founders, owners, brewmasters, consumers, and anyone else he meets on his odyssey and who enjoys the making, tasting, and appreciating of brews. Red, White, and Brew pursues the roots of brewers who brought their craft with them from their homeland and investigates how the tradition is faring today and where it may head in the future. Covering everything from fifth-generation family-run brewing companies to first-wave microbreweries, this book is a travelogue, guide, and genealogical study of beer families and homebrewers from Portland, Maine, to Portland, Oregon. It is filled with eclectic characters and shrewd businesspeople who populate an industry as old as the New World, and who produce liquid philanthropy, one keg at a time.