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Author : Jane Friedman
Publisher : MBA for Writers
Page : 196 pages
File Size : 43,72 MB
Release : 2014-12-04
Category : Reference
ISBN : 0986312606
Learn the basics of the publishing industry
Author : Nicki Krawczyk
Publisher : Sourcebooks, Inc.
Page : 131 pages
File Size : 12,76 MB
Release : 2022-01-18
Category : Language Arts & Disciplines
ISBN : 1638075557
Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Author :
Publisher : MM Copywriter
Page : 114 pages
File Size : 23,18 MB
Release : 2023-01-13
Category : Business & Economics
ISBN :
Have you ever desired to write about your product, service, or company? Don't know where to start? Want to take your writing skills to the next level? 101 Copywriting Tips for Beginners and Advanced is a read full of useful tips, examples, and formulas! 101 Copywriting Tips for Beginners and Advanced is a practical handbook to the art of creating clear, concise, and powerful content. This is a great guide, both for inexperienced beginners and copywriting specialists. The item covers many topics - how to write a headline, edit the text, convince the customer to buy, as well as identify the right reader, and much more! 101 Copywriting Tips for Beginners and Advanced is an incredibly intuitive yet comprehensive book that will help you create effective work. Whether you're selling an idea to your boss or offering specific products or services, this guide is for you. The publication contains 101 tips that are easy to implement and understand - here and now! The tips are divided into specific sections, which makes it easier to use them and work on the text. 1. General advice. 2. How to identify the ideal reader? 3. Editing. 4. Headlines. 5. Landing page. 6. Call to Action. 7. Trade offer. 8. Social media writing tactics. 9. Copywriting formulas.
Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 224 pages
File Size : 10,34 MB
Release : 2010-02-11
Category : Reference
ISBN : 9814312134
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Author : Joseph Sugarman
Publisher : John Wiley & Sons
Page : 374 pages
File Size : 40,5 MB
Release : 2012-06-19
Category : Business & Economics
ISBN : 111842879X
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author : Ranjana Naik
Publisher :
Page : pages
File Size : 36,26 MB
Release : 2018-01-13
Category :
ISBN : 9781389020124
This book teaches aspiring copywriters the first lesson in copywriting - storytelling. Storytelling is what drives advertising. Crafting a good story can lead to the big idea behind an advertising campaign. So, here's to letting your imagination run wild...strategically, of course.
Author : Neil Hedley
Publisher : Knopp Studios Limited
Page : 196 pages
File Size : 18,95 MB
Release : 2021-07-13
Category :
ISBN : 9780987857538
The intersection of art and science is where legends are born. Luminaries as diverse as Beethoven, Rembrandt and Frank Lloyd Wright knew that a thorough understanding of the fundamentals allowed for a seamless handoff to seemingly unbridled creativity. Now, no book can teach you to be talented. However, this one aims to find the sweet spot between the time-honored foundational principles of marketing, and the stories behind iconic works to serve as inspiration and unleash talent. And while the primary focus is on the copywriting that leads to great radio commercials, there are plenty of takeaways for anyone creating any kind of advertising. Even your next Craigslist ad will benefit from the information contained here. Need a different metaphor? It's cool to be able to throw a baseball at 102mph. Except that tons of people can throw a ball 102mph. If you're lucky enough to get the guidance to show you where the strike zone is, the wisdom to know when to throw the fastball versus your other pitches, and the inspiration to pursue mastery, you might just wind up in the Hall of Fame. More than four decades ago, someone saw raw talent in Neil Hedley. They gave him exactly the same information you'll find in the pages of this book. Six months later, Neil won the first of a laundry list of national and international awards for commercials he's written. Your mileage, as they say, may vary. But you'll have access to the same foundation that led to an entire career.
Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 186 pages
File Size : 13,64 MB
Release : 2016-02-16
Category : Business & Economics
ISBN : 1630475025
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author : Jules Horne
Publisher : Texthouse
Page : 294 pages
File Size : 30,10 MB
Release : 2018
Category : Business & Economics
ISBN : 0993435440
Are you a journalist, creative writer or blogger with great writing skills? This practical business guide shows you how to start a copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is an award-winning writer, copywriter and former associate lecturer with the Open University. Her copywriting business, Texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. Here's what she's learned on the way! This book is for all writers who aspire to earn a living from their writing, and need business how-tos and inspiration for life as a freelance creative.
Author : Adam Richards
Publisher : Independently Published
Page : 56 pages
File Size : 24,1 MB
Release : 2015-08-18
Category : Business & Economics
ISBN : 9781798113837
Copywriting: The Definitive Beginner's Guide: 5 Crucial Rules & 7 Mistakes To Avoid To Write Captivating Copy That Compels Readers To Take ActionEver thought of becoming a copywriter but didn't know where to start?Or maybe you have seconds thoughts about pursuing copywriting altogether?Then, this book is ideal for you. Keep reading...You are about to discover what copywriting is all about and how to go about it even if you are just starting and have no previous experience at all.In Copywriting: The Definitive Beginner's Guide: 5 Crucial Rules & 7 Mistakes To Avoid To Write Captivating Copy That Compels Readers To Take Action you will learn what copywriting actually is and why you are leaving so much on the table, should you not learn such a skill. As a beginner copywriter you will have to cover a lot of ground before you are able to produce great copy. Fortunately, we will go through some MUST know things that everyone starting out their copywriting journey ought to know.Furthermore, you will learn some of the most common mistakes made by inexperienced copywriters and how to avoid them altogether. This way, you can fast forward the quality of your copy and get a head start among the rest of copywriters who are still doing these mistakes. Afterwards, we will go through the ABC's of copywriting and cover the basics so you can begin writing compelling copy on your own. You will find out the 5 commandments (as I like to call them) that should you adhere, will make sure that your copy is compelling and that it converts.Additionally, you will learn 5 copywriting rules that can literally make or break your copy, so you better stick by them or else the results might end up being disappointing. Finally, we will discuss about Copywriting Ethics. Although on its own cannot improve or lower the quality of your copy, is worth talking about, as it will define how your copywriting journey will unfold. So you better not leave this on lady luck.Here Is A Preview Of What You Will Learn... Copywriting 101: Understanding the Concept of Copywriting What Every Beginner Copywriter Needs To Know The 7 Most Common Mistakes Made By Inexperienced Copywriters - And How To Avoid Them Copywriting Basics: The ABC's Of Writing Compelling Copy Five Copywriting Rules That Can Make or Break Your Copy Copywriting Ethics: Staying True To Your Values