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Anticipations and Purchases

Francis Thomas Juster
Anticipations and Purchases by Francis Thomas Juster PDF

Author : Francis Thomas Juster
Publisher : Princeton University Press
Page : 322 pages
File Size : 44,96 MB
Release : 2015-12-08
Category : Business & Economics
ISBN : 1400879698

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The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Consumers' Purchase Intentions and Their Behavior

Vicki Morwitz
Consumers' Purchase Intentions and Their Behavior by Vicki Morwitz PDF

Author : Vicki Morwitz
Publisher :
Page : 62 pages
File Size : 42,13 MB
Release : 2014-12
Category : Business & Economics
ISBN : 9781601988805

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Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.

Principles of Forecasting

J.S. Armstrong
Principles of Forecasting by J.S. Armstrong PDF

Author : J.S. Armstrong
Publisher : Springer Science & Business Media
Page : 880 pages
File Size : 25,94 MB
Release : 2001
Category : Business & Economics
ISBN : 9780792374015

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This handbook summarises knowledge from experts and empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. Includes a comprehensive forecasting dictionary.

The Theory of Buyer Behavior

John A. Howard
The Theory of Buyer Behavior by John A. Howard PDF

Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 38,1 MB
Release : 1969
Category : Business & Economics
ISBN :

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Current Population Reports

United States. Bureau of the Census
Current Population Reports by United States. Bureau of the Census PDF

Author : United States. Bureau of the Census
Publisher :
Page : 484 pages
File Size : 23,70 MB
Release : 1963
Category : Consumers
ISBN :

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