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Author : Hans W. Paetzel
Publisher : NTC/Contemporary Publishing Company
Page : 626 pages
File Size : 34,6 MB
Release : 1984
Category : Business & Economics
ISBN :
Author : Thomas Slavens
Publisher : CRC Press
Page : 704 pages
File Size : 27,65 MB
Release : 2004-03-11
Category : Language Arts & Disciplines
ISBN : 9780824753184
Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.
Author : Wolfgang J. Koschnick
Publisher : French & European Publications
Page : pages
File Size : 26,42 MB
Release : 1987-01-01
Category : Business & Economics
ISBN : 9780828800969
Author : H. Kelly-Holmes
Publisher : Springer
Page : 221 pages
File Size : 43,99 MB
Release : 2016-01-11
Category : Business & Economics
ISBN : 0230503012
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author : Emelda L. Williams
Publisher : Scholarly Title
Page : 228 pages
File Size : 49,44 MB
Release : 1988
Category : Business & Economics
ISBN : 9780824084905
Author : Jack G. Wiechmann
Publisher : Contemporary Books
Page : 236 pages
File Size : 31,31 MB
Release : 1993
Category : Business & Economics
ISBN : 9780844234878
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Author : J. Peter Lupson
Publisher : McGraw-Hill Companies
Page : 132 pages
File Size : 15,69 MB
Release : 1987
Category : Foreign Language Study
ISBN :
Packed with more than 2,500 idioms, English equivalents, and explanations of typical use, "Guide to French Idioms" also includes common "obstacles" such as nouns which change meaning according to gender or number, and more!
Author : Deborah Williams
Publisher : Contemporary Books
Page : 212 pages
File Size : 43,93 MB
Release : 1995
Category : Foreign Language Study
ISBN : 9780844257877
An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.
Author : Marco Santello
Publisher : Routledge
Page : 122 pages
File Size : 47,5 MB
Release : 2016-08-05
Category : Language Arts & Disciplines
ISBN : 1315392569
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Author : Albert John Walford
Publisher : London : Library Association Publishing
Page : 1168 pages
File Size : 17,83 MB
Release : 1996
Category : Reference
ISBN :
This new edition of Volume II (last published in 1994) has been extensively expanded and revised in all areas. Fully updated, the new edition includes major changes and covers a span of topics from archaeology through medieval history to statistics. It includes philosophy, psychology, religion, social sciences, geography, biology and history. All areas have been completely updated with additional material in economics, business and management.