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Author : Alex Goetchius
Publisher : The Rosen Publishing Group, Inc
Page : 74 pages
File Size : 48,68 MB
Release : 2007-08-15
Category : Business & Economics
ISBN : 9781404219434
Describes the history of social networking online and suggestions for how to get started in the industry.
Author : Miriam Salpeter
Publisher : Learning Express (NY)
Page : 0 pages
File Size : 32,85 MB
Release : 2013
Category : Business & Economics
ISBN : 9781576859322
In this e-book, career expert, Miriam Salpeter, illustrates the full potential of social networking. Learn how to create and promote an online brand, achieve your career goals, and make yourself indispensable in your field. The book includes expert advice from more than 100 professionals and even gives tips for maintaining a blog.
Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
Page : 319 pages
File Size : 27,27 MB
Release : 2021-04-23
Category : Business & Economics
ISBN : 179986801X
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author : Diane Crompton
Publisher :
Page : 0 pages
File Size : 47,45 MB
Release : 2011
Category : Blogs
ISBN : 9781593578176
This timely book unveils the reality that online networking is more than a fun way to pass time. It's a career management strategy that is rapidly changing the way job seekers and employers connect in the world of work. With this guide, readers will discover how to launch their online networking efforts and will gain advice for getting the most out of LinkedIn, Twitter, blogs and other sites. They'll also learn how to find jobs, seek advice, research employers, build a network, and create online protfolios and blogs. Additional guidance and worksheets help readers develop and communicate their personal brand online.
Author : Miriam Salpeter
Publisher :
Page : 356 pages
File Size : 48,60 MB
Release : 2016
Category : Branding (Marketing)
ISBN :
"Build your brand and maximize your job success through social networking. This eBook unlocks the secrets of LinkedIn, Twitter, Facebook, and more--helping you become the expert." --
Author : April M. Williams
Publisher : Cyberlife Tutors
Page : 110 pages
File Size : 32,46 MB
Release : 2010-01-01
Category : Business & Economics
ISBN : 9780984180738
In this book, April M. Williams shows you how to make the most of the today's popular social networking tools to boost your professional image and how you can avoid career limiting mistakes. * Learn which tools are most important today to reach your target audience * See how you can use different tools based on your specific career stage * Find out how to get big results from a small investment of your time * Apply best practices to your time online to avoid social networking etiquette missteps * Discover how to build a strong network to land your next job faster * Identify ways to create your personal brand and communicate your unique selling proposition * Understand trends in the marketplace so you are not caught unaware when you are considering a job change It seems everyone is talking about social networking tools these days. Newspaper stories and daily comics make light of our "tweets." We have all heard about social networking and many of us are using these sites regularly. In fact, these tools have sparked a communication revolution by changing how we talk with each other and the speed in which information travels. If you are a professional looking for a new job, considering a career change or even planning to be in the job market for more than one more year, it is important to understand how to leverage the most common social networking tools. If you are not effectively managing your online network you will appear out dated and behind the times to current employers or recruiters. Currently, 80% of all companies use LinkedIn as their primary recruiting tool. That means if you are not using LinkedIn effectively, other candidates will be hired for the job, which may be a perfect fit for you. "Swim in the sea where hiring managers are fishing for you." April M. Williams
Author : Teressa Deutschman
Publisher : Independently Published
Page : 98 pages
File Size : 17,86 MB
Release : 2021-08-13
Category :
ISBN :
Social media can be an integral part of your job search or career-building - if you use it correctly. If you don't, even information you consider private like a photo posted on Facebook or a random comment on Twitter, could cost you your job and unexpectedly damage your career. In this book, you will learn through real-life examples and a growing body of research about how you can boost your career through social media. You will learn which social networks to invest your time in, how to build a broad and diverse network, and what content to share to establish yourself as a thought leader in your field. You will learn the secret to fitting social media into your busy life, and how to be consistent, persistent, and efficient in your approach.
Author : Miriam Salpeter
Publisher :
Page : 385 pages
File Size : 13,95 MB
Release : 2016
Category : Business enterprises
ISBN :
"Whether you're starting a new business or growing one, the Internet can help you promote your business, demonstrate your expertise, and meet new customers and clients. This eBook will show you how to create and maintain a vibrant social media presence." --
Author : Sarah Sawyer
Publisher : The Rosen Publishing Group, Inc
Page : 70 pages
File Size : 31,19 MB
Release : 2007-08-15
Category : Business & Economics
ISBN : 9781404219441
Describes the history of podcasting and suggestions for how to get started in the industry.
Author : Juliette Powell
Publisher : Que Publishing
Page : 180 pages
File Size : 43,97 MB
Release : 2009
Category : Business & Economics
ISBN : 0137154356
"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, "Smartmobs"; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In "33 Million People in the Room "Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those who have experienced it-but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains-YES! I've tried it, using six hundred fifty 'coauthors' to write a book-a book no one could have written, but to which 'everyone' could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it-you'll see!" -Chuck House, Executive Director, Media X, Stanford University "Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. "33 Million People in the Room "shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking." -Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media "If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It's jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank." -Paul Brannan, Deputy Editor, News Interactive, BBC "Juliette Powell has written a book that will advance your understanding of social networking whether you're a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon." -Joel Dreyfuss, Editor in Chief, "Red Herring "magazine "Juliette Powell's book "33 Million People in the Room "is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!" -Bill Sobel, Sobel Media, NY: MIEG, www.nymieg.org "Juliette Powell has brilliantly answered in rich dimensions "why "you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room." -Chris Brogan, Business Advisor, chrisbrogan.com "Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing." -Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council "Social networking is just not for breakfast anymore. "33 Million People in the Room "demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights." -David Blumenstein, Cofounder, The Hatchery "Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital." -Clay Shirky, Adjunct Professor, NYU's Graduate Interactive Telecommunications Program (ITP); Author, "Here Comes Everybody" " " "We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, "33 Million People in the Room "is an important tool for managers and citizens alike-a sourcebook for the next economy." -Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell "Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of 'You Inc' or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it." -Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization's own social networking channels- inside and out