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Animated by Uncertainty

Author : Joshua D. Rubin
Publisher : University of Michigan Press
Page : 281 pages
File Size : 24,23 MB
Release : 2021-09-28
Category : Social Science
ISBN : 0472055003

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Examines the political significance of rugby in South Africa's post-apartheid present

Animation and Advertising

Author : Malcolm Cook
Publisher : Springer Nature
Page : 340 pages
File Size : 33,8 MB
Release : 2019-12-17
Category : Performing Arts
ISBN : 3030279391

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Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

Frame by Frame

Author : Hannah Frank
Publisher : University of California Press
Page : 276 pages
File Size : 43,43 MB
Release : 2019-04-09
Category : Performing Arts
ISBN : 0520303628

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At publication date, a free ebook version of this title will be available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. In this beautifully written and deeply researched study, Hannah Frank provides an original way to understand American animated cartoons from the Golden Age of animation (1920–1960). In the pre-digital age of the twentieth century, the making of cartoons was mechanized and standardized: thousands of drawings were inked and painted onto individual transparent celluloid sheets (called “cels”) and then photographed in succession, a labor-intensive process that was divided across scores of artists and technicians. In order to see the art, labor, and technology of cel animation, Frank slows cartoons down to look frame by frame, finding hitherto unseen aspects of the animated image. What emerges is both a methodology and a highly original account of an art formed on the assembly line.

Uncertainty Quantification in Scientific Computing

Author : Andrew Dienstfrey
Publisher : Springer
Page : 335 pages
File Size : 21,1 MB
Release : 2012-08-11
Category : Computers
ISBN : 3642326773

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This book constitutes the refereed post-proceedings of the 10th IFIP WG 2.5 Working Conference on Uncertainty Quantification in Scientific Computing, WoCoUQ 2011, held in Boulder, CO, USA, in August 2011. The 24 revised papers were carefully reviewed and selected from numerous submissions. They are organized in the following topical sections: UQ need: risk, policy, and decision making, UQ theory, UQ tools, UQ practice, and hot topics. The papers are followed by the records of the discussions between the participants and the speaker.

Uncertainty in Post-Reformation Catholicism

Author : Stefania Tutino
Publisher : Oxford University Press
Page : 585 pages
File Size : 39,89 MB
Release : 2018
Category : Religion
ISBN : 0190694092

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This book provides a historical account of early modern probabilism and its theological, intellectual, and cultural implications. Tutino argues that probabilism played a central role in helping early modern theologians grapple with the uncertainties originated by a geographically and intellectually expanding world.

Surfing Uncertainty

Author : Andy Clark
Publisher : Oxford University Press, USA
Page : 425 pages
File Size : 42,27 MB
Release : 2016
Category : Medical
ISBN : 0190217014

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This title brings together work on embodiment, action, and the predictive mind. At the core is the vision of human minds as prediction machines - devices that constantly try to stay one step ahead of the breaking waves of sensory stimulation, by actively predicting the incoming flow. In every situation we encounter, that complex prediction machinery is already buzzing, proactively trying to anticipate the sensory barrage. The book shows in detail how this strange but potent strategy of self-anticipation ushers perception, understanding, and imagination simultaneously onto the cognitive stage.

The Animation Studies Reader

Author : Nichola Dobson
Publisher : Bloomsbury Publishing USA
Page : 352 pages
File Size : 42,74 MB
Release : 2018-10-18
Category : Performing Arts
ISBN : 1501332635

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The Animation Studies Reader brings together both key writings within animation studies and new material in emerging areas of the field. The collection provides readers with seminal texts that ground animation studies within the contexts of theory and aesthetics, form and genre, and issues of representation. The first section collates key readings on animation theory, on how we might conceptualise animation, and on some of the fundamental qualities of animation. New material is also introduced in this section specifically addressing questions raised by the nature, style and materiality of animation. The second section outlines some of the main forms that animation takes, which includes discussions of genre. Although this section cannot be exhaustive, the material chosen is particularly useful as it provides samples of analysis that can illuminate some of the issues the first section of the book raises. The third section focuses on issues of representation and how the medium of animation might have an impact on how bodies, gender, sexuality, race and ethnicity are represented. These representations can only be read through an understanding of the questions that the first two sections of the book raise; we can only decode these representations if we take into account form and genre, and theoretical conceptualisations such as visual pleasure, spectacle, the uncanny, realism etc.

Africa's World Cup

Author : Peter Alegi
Publisher : University of Michigan Press
Page : 287 pages
File Size : 16,77 MB
Release : 2013-05-16
Category : Sports & Recreation
ISBN : 0472051946

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Africa’s World Cup: Critical Reflections on Play, Patriotism, Spectatorship, and Space focuses on a remarkable month in the modern history of Africa and in the global history of football. Peter Alegi and Chris Bolsmann are well-known experts on South African football, and they have assembled an impressive team of local and international journalists, academics, and football experts to reflect on the 2010 World Cup and its broader significance, its meanings, complexities, and contradictions. The World Cup’s sounds, sights, and aesthetics are explored, along with questions of patriotism, nationalism, and spectatorship in Africa and around the world. Experts on urban design and communities write on how the presence of the World Cup worked to refashion urban spaces and negotiate the local struggles in the hosting cities. The volume is richly illustrated by authors’ photographs, and the essays in this volume feature chronicles of match day experiences; travelogues; ethnographies of fan cultures; analyses of print, broadcast, and electronic media coverage of the tournament; reflections on the World Cup’s private and public spaces; football exhibits in South African museums; and critiques of the World Cup’s processes of inclusion and exclusion, as well as its political and economic legacies. The volume concludes with a forum on the World Cup, including Thabo Dladla, Director of Soccer at the University of KwaZulu-Natal, Mohlomi Kekeletso Maubane, a well-known Soweto-based writer and a soccer researcher, and Rodney Reiners, former professional footballer and current chief soccer writer for the Cape Argus newspaper in Cape Town. This collection will appeal to students, scholars, journalists, and fans. Cover illustration: South African fan blowing his vuvuzela at South Africa vs. France, Free State Stadium, Bloemfontein, June 22, 2010. Photo by Chris Bolsmann.